We help you form a memorable and emotional connection between the consumer and the Brand.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou, Renowned Poet & Author
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.
While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.
In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.
Brands utilize a variety of marketing strategies in order to achieve this emotional connection with their consumers. When it comes to which marketing strategies to use, it depends more on how they are used, the target demographic of the product, and the emotion that the brand wants to associate with itself.
A few examples of Experiential Marketing:
Launch & Promotion of the movie ‘Skyfall’
Promotion of Derrick Rose and his signature Adidas sneakers
Promotion of the new tag line (Open Happiness) for Coca Cola